THE HALLOWEEN
JOY EXPERIMENT


To celebrate Halloween,
we sent 8 teams door-to-door
in four cities to collect
and #ShareTheJoy.

See the results!


 

WHAT WAS THE IDEA?
For most people, Halloween is about getting something from strangers. This year, we wanted to use it as a chance to give something back to those who spent the night giving to others. 

THE EXPERIMENT
At each house, our teams asked the same question: "What makes you feel joyful?" We've collected those answers, and are adding them to this page throughout November 1st!

MORE TREATS, LESS TRICKS.
To express our appreciation and gratitude, we also delivered a special, hand-assembled package of Halloween treats to each of the generous souls who spent their night handing out candy and admiring costumes, complete with a thank-you note.

 

Click on any photo for a larger view!

Here's the note our teams handed out:

THE RESULTS

Click on any response for a larger view!